The global health pandemic has changed various different aspects of the world in which we live and the beauty industry is no exception. From the current trends to the way in which the beauty industry is approached, there are definitely differences here. Let’s break a few of these down and figure out why they matter.
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There is a growing trend in terms of digital beauty. You might have also heard this referred to as Instagram versus reality. This is where people, and in particular influencers, use tools such as photoshop and filters to alter the way they look. It has reached the point where people appear completely different online compared with how they look in real life. One of the most glaring examples is perhaps Khloe Kardashian who went viral due to a comparison of her Insta photos and her real life beauty. What was perhaps most worrying is that she was beautiful without the changes.
So, it did seem as though she felt pressured to change the way she looks digitally and a lot of people feel the same way. This has become more common during the pandemic because more people were staying at home and thus digital interpretation was the main way they were being viewed and judged.
Contrasting this is a new trend shifting towards natural beauty. This doesn’t mean that people are abandoning using makeup. Instead, it refers to how people are moving towards more subtle and natural aesthetics when using makeup to enhance their beauty. This idea has been endorsed by a lot of celebrities who want to ensure that people are embracing their natural appearance.
This can be hypocritical in some cases due to the trend mentioned above. However, in others it’s fantastic for individuals to fully embrace the way they look and who they are while drawing focus to their best features.
People are also becoming more conscientious about the type of products they use, leaning towards natural, cruelty free, and sustainable beauty items.
Less Reliance On Professionals
Finally, it’s fair to say that people are no longer quite as reliant on beauty professionals as they once were. This is likely due to the fact that businesses were forced to shut their doors during the worst of the pandemic. These days, it’s still quite common for beauty pros to stock up on products like acetone from companies like Chem Distro and visit clients at their homes to complete beauty treatments. Those who aren’t relying on home treatments and aren’t ready to return to nail bars or beauty spas are exploring the DIY route more often than not (Which in some cases can be dangerous if they are not cautious)
It’s clear then that the COVID-19 pandemic has changed the world of beauty. It’s currently unclear when or if things will return to normal. However, we think you’ll agree that some of these changes could be for the better. A focus on natural beauty could be great for people’s mental health and levels of self confidence. Although the new trend to rely on digital beauty is perhaps more concerning.