Branding is key to success in any business. Guests will overlook your salon if they don’t know what services you offer. We want to help you get the word out so that everyone can discover how great you are! Read more to learn about six salon branding tips for beauticians to try out.
Build a Strong Online Presence
Whether you love or hate it, you need a strong web presence for clients to find you. Building a user-friendly website that lets people know what kind of services your salon offers is a great place to start. Make it a place of convenience, too. The younger generation hardly uses the phone to make calls these days, so it’s important to have the option to book appointments online and on the phone.
If you have a website already, consider revamping it. The internet is constantly evolving, so you would do well to have the best current practices in mind. After all, you want to score high on Google to maximize your web presence.
Make Mission and Values Known
While you’re at it, your website is a great place to go in-depth about your mission and values as a beautician. What do you want clients to know most about you, and what makes you stand out from the competition? Let people know what kind of salon-quality products you use to help them feel and look beautiful. Go with products that have vegan and cruelty-free formulas for options that appeal to a wide audience.
Slay Social Media
What better way to show off the results of those projects than on social media? The third of our six salon branding tips for beauticians to try out is to maximize your online presence on social media. In this digital age, seeing all the gorgeous looks you and your fellow beauticians accomplish on social media is important. Get familiar with platforms like Facebook and Instagram, which are both very friendly to businesses. They have plenty of tools to help you propel your salon to the next level.
Make Stunning Videos
Images work great, but videos have been all the rage ever since TikTok took the world by storm. Instagram has taken this to heart by heavily promoting Reels, which is basically their version of TikTok’s short videos. You can take this opportunity to show off your salon in this format. Keep your eye on current beauty trends and maximize your potential on socials.
Rack Up Rave Reviews
Ask your clients to take the time to review your salon, especially when they’re highly satisfied with their experience. A great incentive is offering them a discount on their next visit. By engaging in this practice, you will have a visible presence on places like Yelp and Google Reviews.
Hand Out Business Cards
Business cards are phenomenal in both professional and casual settings. Has anyone ever complimented your hair or nails while out grocery shopping? Let them know what a fabulous beautician you are by offering them your business card! They get all your contact details this way and will have an easy time finding you later.
We know a lot goes into promoting your salon. Remember our tips for improving your salon’s branding if you ever feel overwhelmed. When everyone knows what matters most to you as a stylist, you’ll propel your business to the next level.