It may not surprise you, but over 83% of firms in the United Kingdom had a website in 2019. This was an increase from 70% in 2007.
And as the internet becomes ever more connected with businesses, every founder who wishes to create a solid company that will prosper in the marketplace must invest time in creating an outstanding online presence.
And the path to doing that doesn’t just involve designing an attractive website but also getting a quality domain name that can make it easy for customers to access your site.
High-quality domain names always stand out. They serve as a great starting point for entrepreneurs setting up a solid marketing foundation and should never be neglected. With that said, let’s explore five qualities of premium domain names that can help your firm shine.
Five Vital Characteristics of Premium Domain Names
They Are Clear and Easy to Understand
The significance of clarity in domain names cannot be overemphasized. Short and clear domain names like those made available by premium domain names are simpler to say and remember, and they also enable more precise entries when clients search the internet for your startup.
Acquiring a premium domain name ought to be the ultimate goal of anybody developing an online presence since it plays a fundamental role in setting up your online marketing strategy.
Also, it sends a clear statement, so clients can quickly understand your business and its services just by seeing its domain name. And one trusted way to find the best premium domain name for your business is to leverage the skills and expertise of a naming agency.
They Utilize Crucial Keywords
Premium web addresses like flowershop.com, Gmail.com, and vehiclerepairs.com all contain important phrases that inform clients about the services their companies provide.
And even when premium domain names do not contain keywords, as we see in sites like Forbes.com and Meta.com, they express a compelling, exciting, and modern feel. These domain names make it possible for businesses to build a strong brand identity. And, certainly, clients are drawn to brandable domain names.
They are an Excellent Match for Your Brand
Premium domains stand out because they’re the best way to communicate your brand’s identity. As an entrepreneur, ensure you obtain a premium domain name that is an identical match to the name of your brand.
Seeing how Alphabet Inc committed so much money to boost traffic makes it very evident that adopting a name that differs significantly from your business name can jeopardize your company’s chances of success.
Purchasing a premium domain name that corresponds to your business’s name and social media handles can improve your online visibility and make it more convenient for customers to find your brand.
They Use Trustworthy Extensions
When researching for a strong domain name, take into account that finding the perfect domain extension is crucial to your brand’s online presence.
There are lots of domain extensions available, but the .com, .org, .net, .io, and .co extensions are the most notable and recognizable in the eyes of customers. These extensions are the core appeal of a premium domain name.
And getting a premium domain with these extensions will help your customers discover your brand online, and also imparts a feeling of trust and legitimacy to your site.
Encourages Brand Evolution
Premium domains, especially those devoid of keywords, can scale with your company, unlike regular domain names. And the same way Cadabra rebranded its name to Amazon because it did not portray the brand’s vision, most firms that do not select premium domain names will always switch their brand’s weak domain name to a premium one. A great example is how Twitter changed its domain name from Twittr.com to Twitter.com.
So, even though a good name like ‘hotelsolutions.com’ may seem smart and appealing, it will confine your company’s growth both in its sector and in the minds of your audience, as they will associate your brand entirely with hotel-related services.
To achieve the greatest results, choose a domain name that represents your company’s current goods and services as well as its future outlook.
Premium Domains are Precious
Your company’s domain name is its online identity. Acquiring a unique premium domain name, such as Google.com, would give your startup tremendous marketing opportunities to establish itself as a frontrunner in its field.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.